So a few weeks back I wrote about your internet presence and how it can bite you in the ass.
About what would happen if you Googled yourself and some nasty, embarrassing stuff showed up that you can’t erase. Not so good.
But there’s a flip side to that.
Last night my manfriend wanted to show me a blog of a colleague of ours. He’s been in the animation business for a very long time and is super talented. And apparently he has a little blog where he posts up some work and writes stuff now and then.
You know. Like you might be doing.
So we Googled him.
I found some politician in Australia, and a few entries that might have been him, but no blog. My manfriend then remembered he called his blog something else, it wasn’t under our colleague’s own name.
Which is fine. But my manfriend couldn’t remember the other name.
I went searching again today and found a site that mentioned his business name. So I went on the lookout for that and I finally found his blog. He used the business name before the blogspot.com.
So it didn’t really take too long when I knew what to look for.
But it got me thinking.
What about you?
By ‘you’, I’m talking to the animation person using a blog as a portfolio.
The ‘you’ that’s putting their stuff all willy-nilly on a Blogger blog.
The ‘you’ who may be using the most obscure name you could think of in front of that ‘blogspot.com’.
The ‘you’ who also misspells that obscure name so it’s even more unrecognizable and unmemorable.
The ‘you’ who doesn’t have their real name anywhere on that blog.
The ‘you’ who uses that lame-ass Blogger ‘about’ link that tells us a big bunch of nothing about you. Yeah, the same one that has no real contact information.
The ‘you’ that only uses some drawn avatar and no real photo of yourself.
The ‘you’ that has a montage of naked chicks in your banner.
This is the same ‘you’ that expects to get work from this very blog.
Why you hiding, dude?
No one will ever find you!
You are putting your work out into the big, internet world and are doing everything humanly possible not to be found. And if we, the public, do happen to stumble across you, we still don’t know who the hell you are.
We don’t know what you’re about. If you’re even a real person. How to contact you if we happen to like what we see (despite the naked chick banner).
A blog that can’t be found is not a blog worth having.
I see it over and over with young artists. It’s like they want to put their stuff ‘out there’ but feel they have to hide behind some pseudonym. Hide behind the avatar. Hide behind everything while still saying, “Um…here’s my stuff…I want to freelance…I want to work in a studio…Umm…OK?”
Sure. Great. Fine.
But who are you??
There’s a reason I started this blog using my own name. First off, I already owned the domain, so there’s that. But it was also the logic that if someone wanted to find me, the first thing they would do is search my name.
When someone tells someone else that I have this blog, they are going to search me first. And guess what? They find me.
Look at the name of this blog. Not very fancy or imaginative, is it?
But I had to ask myself, “If someone wanted to find a blog about storyboarding, what would they search for?”
It worked because I’m number one on Google for that term. I’m also number one for Karen J Lloyd and now for Karen Lloyd (take that, karenlloyd.com!)
Yes, that is the reason I use the ‘J’. Plus there’s lots of Karen Lloyd’s out there in internetland. I needed to stand out a bit. So I embraced the ‘J’.
Embrace your ‘J’, people.
I also have the domain ‘http://storyboardblog.com’ parked at ‘http://karenjlloyd.com/blog’. Because if someone can’t remember the real blog name, what’s the easiest to remember?
“Oh, just go to storyboardblog dot com.” Easy peasy.
Notice I didn’t use “storibord” or “storeebo@rd”.
All of this is just food for thought. What are your goals with that blog of yours? Is it doing it’s job? Could it be doing a better one?
If you want it to help you get work, don’t hide.
(And dump the naked chick banner while you’re at it.)
Read the Storyboard Blog by RSS Feed or by email in its naked chick-less glory.